Together, we lead with purpose, transform with passion, and deliver with precision.
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Ellacap is a private investment firm based in San Antonio, Texas, focused on acquisitions, recapitalizations, and strategic investments in Lower Middle Market companies.
Investment products are not FDIC insured, not bank guaranteed, and may lose value. They are subject to significant risks, including illiquidity and potential loss of capital. Past performance does not guarantee future results. No offer or solicitation is being made via this website.
Managing Partner
Abby is a highly skilled business strategist with more than $8 billion of transaction & commercial experience in Energy, Industrials, and Utilities. She is naturally able to identify improvement, growth, and expansion opportunities and offers a unique approach to effectively implementing strategic plans.
Abby has a B.S. in Engineering from Purdue University and an MBA with Honors from the University of Chicago’s Booth School of Business.
Marketing Advisor
An accomplished marketing executive with over 25 years of success in driving world-class B2B digital marketing strategies for enterprise organizations and startups. Known for delivering impactful SEO, SEM, and PPC campaigns that enhance online visibility, fuel revenue growth, and boost performance. Expertise includes leading UX-driven website development, from design to content, with a mobile-first approach to reach target audiences and maximize ROI. Link is broadly recognized for his strong interpersonal and communication skills, entrepreneurial spirit, and the ability to quickly adopt and implement new technologies and processes to create immediate value.
Technology Advisor
Rachel combines a media background with expertise in software engineering and product strategy to create innovative, user-centered solutions. Leveraging technologies like Generative AI, she bridges storytelling and technology to deliver impactful, agile results that resonate with audiences and drive business success. Rachel has a B.A. in Media Production from Pepperdine University, a Master of Computer and Information Technology (M.C.I.T.), Computer Science from the University of Pennsylvania and a M.B.A. from the University of Michigan.
Value Creation Advisor
Justin is a value-focused problem solver with over 10 years experience delivering success across the oil and gas, automotive, and IT industries. Known for his ability to understand the big picture, Justin leverages his diverse background in operations, sales, and engineering to develop solutions that enhance business performance. He holds a B.S. in Mechanical Engineering from the University of Texas and an MBA from the University of Michigan.
Emerging Analyst
Annie is an undergraduate at Cornell University majoring in Information Science and Psychology. Annie has worked across industries, including healthcare M&A, carbon credit buyouts, and biotech startups consulting. She is drawn to work that sits at the intersection of strategy, operations, and human behavior. Currently at Ellacap, Annie is particularly interested in how infrastructure investments can drive long-term societal value.
Emerging Analyst
Kaylee Nunez is a second-year finance major at Cornell University. Growing up on the East Coast, she was exposed to significant disparities in wealth and financial literacy, which contributed to her interest in pursuing a career in finance. As a young professional, she aims to be a catalyst for introducing new perspectives in the corporate world while maintaining a people-first approach as she drives innovation and capital.
Emerging Analyst
Irene Li is a sophomore at Northwestern University studying Economics and Mathematical Methods in the Social Sciences. Growing up in the Midwest, she's interested in the energy and industrials sectors due to their fundamental importance to the region's economy and infrastructure. At Ellacap, Irene is excited to explore these industries more as she works with a people first, purpose built team dedicated to building lasting outcomes.